01
Build visibility.
Brand, positioning & marketing
Help the right people understand your practice, find your services, and take the first step.
- Brand & positioning strategy
- Paid & organic media
- Lifecycle marketing
- Referral program strategy
For mental health practices
A stronger practice.
At every stage.
Marketing, intake, scheduling, and revenue cycle support built around your practice.
One partner for the work around care.
Connected support
The work around care.
Working together.
From the first impression to the work after an appointment, Merhala helps coordinate the business side of your practice.
02
Guide the next step.
Patient intake & scheduling
Give each inquiry a clear path forward, with a team that knows your practice and your process.
- Inquiry response and follow-up
- Patient intake coordination
- Appointment scheduling
03
Support cash flow.
Billing & revenue cycle
Keep the work after the appointment moving, with attention to claims, follow-up, and reporting.
- Billing and claims submission
- Denial and receivables follow-up
- Revenue cycle reporting
Your brand needs a place to work. We also design and develop websites that make your positioning clear and the next step easy.
Brand & website projectsBuilt for an ongoing relationship
Your practice moves.
We move with it.
Start with the support you need today. Build a working relationship that can grow with your practice.
Find your starting point- 01
Understand your practice
We review your capacity, current workflow, and the priorities that matter to you. The starting point is your practice, not a preset package.
- 02
Agree on a clear plan
Together, we define the scope, responsibilities, starting baseline, and review cadence before work begins.
- 03
Work as an ongoing partner
We coordinate the agreed services, surface issues, and review progress with you as your practice develops.
Built around practice owners
Room to grow.
Support to get there.
For independent mental health practices that want their marketing, front office, and revenue cycle to work together.
- You have capacity to welcome more patients, or want to plan for it.
- Your clinicians need more room to focus on care.
- You want clear ownership, consistent follow-through, and useful reporting.
Progress you can understand
A clear starting point.
A shared view of progress.
We establish your baseline before setting targets. Then we track the measures that matter to the agreed work, with context you can use.
Patient acquisition cost
Acquisition spend per attended first appointment, using agreed costs and attribution.
First response time
Time from an inquiry to the first human response, measured within agreed coverage hours.
Claim resolution time
Days from first submission to a documented final disposition, with open claims reported separately.
These are examples of what we can measure together. Your scope and available data determine the final reporting plan.
Before we begin
A few things
you might ask.
Do we need to use every service?
No. You can start with a specific service or a standalone project, such as a brand identity or website. We can also coordinate marketing, intake, and revenue cycle support through an ongoing engagement.
What does a practice review cover?
We discuss your current capacity, how inquiries become appointments, and where administrative work slows the practice down. That conversation helps us identify a useful starting scope and the information needed to establish a baseline.
How will we know the work is helping?
We agree on relevant operational measures, document the starting point, and report against consistent definitions. These may include acquisition cost, intake response time, and claim resolution time. We set targets after reviewing your data and scope.
Will we have to change our practice software?
A software change is not a requirement. We first review how your existing tools support the agreed work. Merhala currently provides services, with practice management software planned for the future.
Let’s find your next stage
What would a
stronger practice
look like for you?
Tell us a little about your practice and where you need support. We’ll use that as the starting point for a conversation.
For practice owners and leaders
at US mental health clinics.